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1. Creating a Story for Your Brand
If you're a new vintage brand, you'll need to come up with a compelling tale to persuade your target customers otherwise. Connecting your fundamental beliefs with antique ideas or sharing stories that span generations are a better method to incorporate vintage into your modern brand.
Your main goal when creating a vintage brand should be to connect yourself to the past. Refer to the story when launching all your campaigns so that your customers can know why your brand is vintage.